the price is right
come on down tour
Traveling The Price is Right pop-up experience to celebrate fifty years on the air at CBS
This tour was created to celebrate the history of the show by traveling across America. This event was created and developed with the creative minds at MKG.
Design Team: Stacey Rigley
Photographer: Marissa Joy
Roles: Graphic Design Conception to Execution
CONCEPT
A traveling pop-up event that brings the joy of this cherished TV show to viewers. The tour celebrated the show's '50 years of fun' milestone by stopping at 50 landmarks across America and activating in eight cities with miniature versions of its iconic games and prizes.
BOB BARKER
Come on down! You're the next contestant on the Price is Right!
VISUAL SYSTEM
The tours identity and visual system was created with inspiration from the show's aesthetics back in 1972 to create a nostalgic look and feel.
